Shop Direct Group (SDG) is the UK’s largest online and home shopping retailer offering customers a wide range of products including fashion, furniture, home wares, electricals and gifts. It is home to nine leading home shopping brands including: Littlewoods,,, isme, Littlewoods Ireland, Littlewoods Europe, Additions, K&Co and Choice. With a head office in Liverpool and a number of UK-based call centres and warehouses, SDG employs around 9,000 people. Shop Direct Group has six million active customers and has a turnover of £1.7billion per annum.